The cover photos are also distorted to give the impression of dark mystique. The website comes over to the fans as slightly gothic, with the heavy use of black, but a bit of punk colour thrown in for good measure. All these are designed to get fans talking and raise awareness of the new album.
I’ve also got a store where fans can buy promotional clothing, a calendar to show exactly when the band may be playing near the fans, and most importantly in the modern age, I have included links to the band’s social networking pages in order to create discussion and build community within the fanbase. The slider then moves on to advertise tour dates, apps, and a fan based club. For example, I’ve got an advert right at the start promoting the digipak. Within the website, there are lots of devices used to draw fans into the site and get them involved with every aspect of the band. If we look at the website first, we can see what makes it effective as a promotional piece in its own right as well as achieving synergy with the other pieces. The typeface and style of font is also consistent throughout, which helps to make everything instantly recognisable as the Good Charlotte brand.
The black and pink colour scheme I have chosen is very distinctive, and has been transferred across all the promotional pieces. Each media product is supposed to, to a point, advertise the other media product so I utilised every opportunity to cross-link. I therefore did a combination of three media products: a digipak design, a music video, and a website for the band.
To meet the objective of promoting the band Good Charlotte’s new album to existing fans and potential new fans (the target audience) I had to create a package of promotional materials that would complement each other and reinforce the Good Charlotte brand.
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